Paper: SurfShop: combing a product ontology with topic model results for online window-shopping.

ACL ID N12-3004
Title SurfShop: combing a product ontology with topic model results for online window-shopping.
Venue Annual Conference of the North American Chapter of the Association for Computational Linguistics
Session System Demonstration
Year 2012
Authors

At present, online shopping is typically a search-oriented activity where a user gains ac- cess to products which best match their query. Instead, we propose a surf-oriented online shopping paradigm, which links associated products allowing users to ?wander around? the online store and enjoy browsing a variety of items. As an initial step in creating this ex- perience, we constructed a prototype of an on- line shopping interface which combines pro- duct ontology information with topic model results to allow users to explore items from the food and kitchen domain. As a novel task for topic model application, we also discuss pos- sible approaches to the task of selecting the best product categories to illustrate the hidden topics discovered for our product domain.