Paper: Attitude Emergence - An Effective Interpretation Scheme For Persuasive Discourse

ACL ID C92-3137
Title Attitude Emergence - An Effective Interpretation Scheme For Persuasive Discourse
Venue International Conference on Computational Linguistics
Session Main Conference
Year 1992
Authors

Previous approaches have used a reasoning mechanism called belief percolation to determine the actual speech intent of the speaker (e.g. , (Wilks and Bien 1979)). In this paper, a similar mechanism, called attitude emergence, is proposed as a mechanism for inferring a speaker's attitude toward the propositions in a persua- sive discourse. It is sbown that in order to adequately interpret the statements in advertisements, associa- tions of relevant semantic information, through br*dg- lug inferences, are to be percolated up through attitude model contexts to enhance and calibrate the interpre- tation of statements. A system called BUYER is being implemented to recognize speech intents through atti- tude emergence in the domain of food advertisements taken from Reader's Digest. An example of...