Paper: Reexamination on Potential for Personalization in Web Search

ACL ID C10-2080
Title Reexamination on Potential for Personalization in Web Search
Venue International Conference on Computational Linguistics
Session Poster Session
Year 2010
Authors

Various strategies have been proposed to enhance web search through utiliz- ing individual user information. How- ever, considering the well acknowl- edged recurring queries and repetitive clicks among users, it is still an open issue whether using individual user in- formation is a proper direction of ef- forts in improving the web search. In this paper, we first quantitatively dem- onstrate that individual user informa- tion is more beneficial than common user information. Then we statistically compare the benefit of individual and common user information through Kappa statistic. Finally, we calculate potential for personalization to present