Source PaperYearLineSentence
W11-1706 2011 10
This allows the client to gain feedback on the success of particular public relations campaigns, for example.Media analysis has traditionally been done manually, however the explosion of content on the world wide web, in particular social media, has led to the introduction of automatic techniques for performing media analysis, e.g. Tatzl and Waldhauser (2010).In this paper, we discuss our recent findings in ap plying machine learning techniques to favourabilityanalysis